Town’s Image Management

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Issue of Scientific Journal No. 2014-04
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  • Source Type: Journal
  • Document Type: Study
  • Document Language: Czech
  • Published on: 31. 12. 2014
  • File Format: PDF
  • File Size: 772 kB

Soňa Harasimová

In: Societas et iurisprudentia • 2014 • Volume 2 • Issue 4 • Pages 111-124 • ISSN 1339-5467

Abstract: Town’s image management belongs to the important tools that can be used for marketing communication with the residents of the town. From April to May 2014, the author carried out an empirical research focused on perception of image of town and region in six towns of the Moravian-Silesian Region in the Czech Republic. The target group is a group of residents of selected towns. The aim of the research study is to analyze the data and to determine the order of selected areas that people consider to be important for housing in each town, including the evaluation of image of the town and region. A partial objective is to evaluate the proposals for changes in the image of town and region. Furthermore, it is possible to determine which of these proposals can be effectively incorporated into the town’s image management and which of these proposals can become a part of the development strategy of towns and the region.

Key Words: Town’s Image; Image of the Region; Creation and Image Management; Research of Opinions; Respondents of the Moravian-Silesian Region; Evaluation of Image of Town and Region; Proposals for Changes in Image of Town and Region; the Czech Republic.


Bibliographic Citation

HARASIMOVÁ, S. Řízení image města. Societas et iurisprudentia [online]. 2014, vol. 2, no. 4, pp. 111-124 [cit. 2020-01-01]. ISSN 1339-5467. Available at: