Functions of the Personnel Marketing in the Perception of Business Managements in the Slovak Republic

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Issue of Scientific Journal No. 2014-01
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  • Source Type: Journal
  • Document Type: Study
  • Document Language: Slovak
  • Published on: 31. 3. 2014
  • File Format: PDF
  • File Size: 711 kB

Miroslava Szarková

In: Societas et iurisprudentia • 2014 • Volume 2 • Issue 1 • Pages 174-185 • ISSN 1339-5467

Abstract: The personnel marketing is a modern scientific discipline that follows the knowledge base of the management, marketing and human resource management and which is currently being developed dynamically. The following paper is a presentation of partial results of the research project VEGA 1/0053/12 concentrated on clarifying the functions of the personnel marketing at the current stage of the financial and economic crisis, which has been realized in enterprises operating in the Slovak Republic in the year 2013.

Key Words: Personnel Marketing; Functions of the Personnel Marketing; Labour Market; Work Position; Survey; the Slovak Republic.


Bibliographic Citation

SZARKOVÁ, M. Funkcie personálneho marketingu vo vnímaní podnikových manažmentov v Slovenskej republike. Societas et iurisprudentia [online]. 2014, vol. 2, no. 1, pp. 174-185 [cit. 2020-01-01]. ISSN 1339-5467. Available at: